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Today, many business people on social media, new media and online-oriented media. These efforts are important and necessary for the marketing of the traditional media are still important and can play an important role in your business success.

This raises the question: "Will you be ready when Oprah calls, or Donny Duetsch of The Big Idea?"

They will if you prepare now to it. Below are 7 tips for successful interviews with the media:

Define your agenda:You decide what the public wants. Buy your achievements? Take your event? Support your cause?
Know your history: to make your agenda effectively, you must submit your message, safe, quiet and precise. You're the expert on your topic. Concentrate on your agenda during the interview.
Develop key talking points with supporting proof points: preparation, three important points that you want to make during the interview. Then you talk about supporting each point with three pointstangible evidence that also offer stories, case studies and other examples.
Do you know the interviewer and the medium: before agreeing to an interview, do your due diligence. Research, the media and the interviewer. A quick Google search will give you an idea of what to expect and how to best prepare for the interview.
Prepare the interviewer: Journalists are very busy and all you can do to help is greatly appreciated. To this end, provide background informationInformation and sample questions on your topic. You'll often find that they will use these very issues.
Anticipate questions and controversy: Their preparation is not complete without the anticipation of issues and controversies that can arise in the interview. Make a list of all the expected questions. Then answer each question. Make sure those who might be asked - remember, "if you fear it, you'll probably get."
Practice, practice, practice:nothing in the place of practice. It relieves the pre-interview panic and post-interview regret. In order to sharpen the message points, and prepare to present the interview questions, even the polished speakers will find there is simply no substitute for practice out loud. Better yet, play the role with a friend or coach. Are your answers all come from? Are they accurate? Are they credible or they need more support?

Follow these tips and you will master the mainstream media opportunities.And who would not want to be interviewed in the Today Show?

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